Sunday, January 6, 2008
youtube,Google Video,Revver and Metacafe,change the rules in ADS
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Google - YouTube and web 2.0 - usd 1.6 bln
Google-YouTube and Web 2.0
by: Kent Stanley
Google surprised the world by announcing on October 9 2007 it would acquire California-based video website YouTube for a stock-for-stock transaction of US$1.6bn. This amount is the highest Google has paid for a nifty website. But what makes this acquisition unique is that this is the highest price ever paid for a user-generated Web 2.0 content site.
YouTube simply adds to the Tribe of Google which boasts of areas as diverse as blogging, personalized search, satellite imagery, image management and cellular phone technology! The price tag of $1.6 billion has raised several eyebrows, and Google's economic wisdom is being challenged. However, what this deal means to web 2.0(a system of collaboration-based web development) has been widely ignored.
YouTube - a true Web 2.0 Company
YouTube, founded in 2005 by Chad Hurley and others, is in the genre of a true Web 2.0 media website consisting entirely of user-generated content. It ranks fourth in the sector after other US-based firms MySpace, Facebook and Wikipedia.
YouTube has played a major role in creating the new "clip culture". It is estimated to serve about a 100 million video clips every day to about 72 million unique visitors!
Under the new deal, YouTube is expected to retain its separate legal entity, with Google continuing to concentrate on its own Google Video website as a separate operation. But the deal with YouTube will increase its reach into the user-generated media content market. In this market, "there is a clear winner in [the] networking and social networking side of video", Google chief executive Eric Schmidt said. UBS analyst Benjamin Schachter commented: "Large advertisers are looking to spend more money with Google. Video is a major focus, and YouTube increases its inventory."
Where is the money?
What exactly is the business model behind the purchase? The official line from Google is that "YouTube acquisition is part of Google's ongoing mission to organize the world's information and make it universally accessible and useful." However, it is premised that Google plans to leverage its "advertiser relationships" - a reference to its strategy of combining Google Adsense for Video with Google Video.
The basic theme seems to be that YouTube will benefit from Google's ad platform when it comes to monetization. Google search will also "improve the search experience" for YouTube users.
Copyright worries
Copyright concerns are another area which will keep Google and its lawyers really busy. There have been several reports of users viewing illegally copied music videos, films and TV programs via the YouTube network. Critics have even drawn parallels to the now-redundant Napster network, despite having a far better record.
To its credit, YouTube has struck deals with Columbia Broadcasting System (CBS), Sony BMG Music Entertainment and Universal Music Group, in an effort to reduce copyright lawsuits.
What next?
This deal is a great one for YouTube, and hopefully a good strategic move for Google. The web community is anxiously asking the question: who is next? Of course, the Facebook-Yahoo! deal looks more likely to happen now. Let's keep our fingers crossed.
About The Author
Kent Stanley advises clients on new internet technologies and standards-based web design. To learn more of his work, visit http://www.ideasfornet.com/. You may republish his articles by retaining this resource box.
The sponsors links :
http://rtheng.googlepages.com/proreviews
http://rtheng.googlepages.com
by: Kent Stanley
Google surprised the world by announcing on October 9 2007 it would acquire California-based video website YouTube for a stock-for-stock transaction of US$1.6bn. This amount is the highest Google has paid for a nifty website. But what makes this acquisition unique is that this is the highest price ever paid for a user-generated Web 2.0 content site.
YouTube simply adds to the Tribe of Google which boasts of areas as diverse as blogging, personalized search, satellite imagery, image management and cellular phone technology! The price tag of $1.6 billion has raised several eyebrows, and Google's economic wisdom is being challenged. However, what this deal means to web 2.0(a system of collaboration-based web development) has been widely ignored.
YouTube - a true Web 2.0 Company
YouTube, founded in 2005 by Chad Hurley and others, is in the genre of a true Web 2.0 media website consisting entirely of user-generated content. It ranks fourth in the sector after other US-based firms MySpace, Facebook and Wikipedia.
YouTube has played a major role in creating the new "clip culture". It is estimated to serve about a 100 million video clips every day to about 72 million unique visitors!
Under the new deal, YouTube is expected to retain its separate legal entity, with Google continuing to concentrate on its own Google Video website as a separate operation. But the deal with YouTube will increase its reach into the user-generated media content market. In this market, "there is a clear winner in [the] networking and social networking side of video", Google chief executive Eric Schmidt said. UBS analyst Benjamin Schachter commented: "Large advertisers are looking to spend more money with Google. Video is a major focus, and YouTube increases its inventory."
Where is the money?
What exactly is the business model behind the purchase? The official line from Google is that "YouTube acquisition is part of Google's ongoing mission to organize the world's information and make it universally accessible and useful." However, it is premised that Google plans to leverage its "advertiser relationships" - a reference to its strategy of combining Google Adsense for Video with Google Video.
The basic theme seems to be that YouTube will benefit from Google's ad platform when it comes to monetization. Google search will also "improve the search experience" for YouTube users.
Copyright worries
Copyright concerns are another area which will keep Google and its lawyers really busy. There have been several reports of users viewing illegally copied music videos, films and TV programs via the YouTube network. Critics have even drawn parallels to the now-redundant Napster network, despite having a far better record.
To its credit, YouTube has struck deals with Columbia Broadcasting System (CBS), Sony BMG Music Entertainment and Universal Music Group, in an effort to reduce copyright lawsuits.
What next?
This deal is a great one for YouTube, and hopefully a good strategic move for Google. The web community is anxiously asking the question: who is next? Of course, the Facebook-Yahoo! deal looks more likely to happen now. Let's keep our fingers crossed.
About The Author
Kent Stanley advises clients on new internet technologies and standards-based web design. To learn more of his work, visit http://www.ideasfornet.com/. You may republish his articles by retaining this resource box.
The sponsors links :
http://rtheng.googlepages.com/proreviews
http://rtheng.googlepages.com
Friday, December 28, 2007
autoresponder
Golden Rules For the Use of Autoresponders
by: Nial Robbins
Autoresponders are a perfect way to increase traffic to your site. They can save many valuable hours by automatically answering emails concerning frequently asked questions about a service or product or by sending a welcome letter to new members of your program. There are many ways that autoresponders can help your business. One of the most important is their ability to track the effectiveness of your promotions. Since autoresponders are one of the most popular marketing tools available today, they are being used by a lot of different kinds of business and websites. Some of these take advantage of the system to use the autoresponders in a negative manner. You should be aware of some of the “Golden Rules” when using autoresponders.
Thou Shalt Not Use an Autoresponder Address When Submitting to Search Engines.
Since you will most likely submit your site to search engines such as Google or Yahoo!, directories, classifieds, and free for all sites, you should be made aware of the fact that these sites commonly use an autoresponder as well. If you were to use your autoresponder to contact these companies, their autoresponder will reply to yours and so on and so on. Thus creating a cycle of autoresponses that will flood your email box and theirs as well.
Thou Shalt Not Use an Autoresponder to Subscribe to Ezines or Discussion Forums.
Since most of the time an Ezine will send you updates and new information regularly, your auto responder will send them a message each time. In a discussion forum, every person in the discussion forum will receive your auto response. This can be irritating and most of the time you will be unsubscribed. It is often hard for the administrators of the forum or ezine to determine who is using the autoresponse and therefore it is simply common courtesy to never use an autoresponer in this manner.
Thou Shalt Not Use an Autoresponder to Take Advantage Of Unsuspecting Individuals.
Some very unprofessional companies will use autoresponders to respond to an automated message when this is done the address in the “from” field will be automatically subscribed to their mailing list. This is a extremely un ethical use of autoresponders and those who do it are in jeopardy of creating a very negative image of themselves and their company. Rather than promote their service or business, this usually leads to people becoming very upset and spreading a negative word about your company rather than a good one.
The Internet can be a great place to do business and autoresponders can be an excellent way to save time, however when used in an unprofessional way, they can lead to frustration and aggravation for others. Your company will suffer the loss of much business if you choose to participate in these abusive practices. The appropriate use of auto responders can generate a large amount of business, while inappropriate use can drive away that business.
About The Author
Nial Robbins can help YOU start your own profitable business on the Internet within the next 24 hours... To learn more, visit: http://www.NDR-HomeBiz.com/pips.html
by: Nial Robbins
Autoresponders are a perfect way to increase traffic to your site. They can save many valuable hours by automatically answering emails concerning frequently asked questions about a service or product or by sending a welcome letter to new members of your program. There are many ways that autoresponders can help your business. One of the most important is their ability to track the effectiveness of your promotions. Since autoresponders are one of the most popular marketing tools available today, they are being used by a lot of different kinds of business and websites. Some of these take advantage of the system to use the autoresponders in a negative manner. You should be aware of some of the “Golden Rules” when using autoresponders.
Thou Shalt Not Use an Autoresponder Address When Submitting to Search Engines.
Since you will most likely submit your site to search engines such as Google or Yahoo!, directories, classifieds, and free for all sites, you should be made aware of the fact that these sites commonly use an autoresponder as well. If you were to use your autoresponder to contact these companies, their autoresponder will reply to yours and so on and so on. Thus creating a cycle of autoresponses that will flood your email box and theirs as well.
Thou Shalt Not Use an Autoresponder to Subscribe to Ezines or Discussion Forums.
Since most of the time an Ezine will send you updates and new information regularly, your auto responder will send them a message each time. In a discussion forum, every person in the discussion forum will receive your auto response. This can be irritating and most of the time you will be unsubscribed. It is often hard for the administrators of the forum or ezine to determine who is using the autoresponse and therefore it is simply common courtesy to never use an autoresponer in this manner.
Thou Shalt Not Use an Autoresponder to Take Advantage Of Unsuspecting Individuals.
Some very unprofessional companies will use autoresponders to respond to an automated message when this is done the address in the “from” field will be automatically subscribed to their mailing list. This is a extremely un ethical use of autoresponders and those who do it are in jeopardy of creating a very negative image of themselves and their company. Rather than promote their service or business, this usually leads to people becoming very upset and spreading a negative word about your company rather than a good one.
The Internet can be a great place to do business and autoresponders can be an excellent way to save time, however when used in an unprofessional way, they can lead to frustration and aggravation for others. Your company will suffer the loss of much business if you choose to participate in these abusive practices. The appropriate use of auto responders can generate a large amount of business, while inappropriate use can drive away that business.
About The Author
Nial Robbins can help YOU start your own profitable business on the Internet within the next 24 hours... To learn more, visit: http://www.NDR-HomeBiz.com/pips.html
Friday, December 14, 2007
site : search engine optimization
Twenty (20) Things You Need to
Know Before Optimizing a Web Site
By Kalena Jordan (c) 2007
One of the most important aspects of a search engine optimization project is also one of the most overlooked – preparation! There are some important steps to take in advance of optimizing your site that will make sure your SEO is successful.
Before You Start
Before you start any search engine optimization campaign, whether it's for your site or that belonging to a client, you need to answer the following questíons:
1) What is the overall motivation for optimizing this site? What do I/they hope to achieve? e.g. more sales, more subscribers, more traffíc, more publicity etc.
2) What is the time-frame for this project?
3) What is the budget for this project?
4) Who will be responsible for this project? Will it be a joint or solo effort? Will it be run entirely in-house or outsourced?
Answering these questíons will help you to build a framework for your SEO project and establish limitations for the size and scope of the campaign.
Ready: How Search Engine-Compatible is the Site Currently?
Something I find very useful before quoting on any SEO project is to produce what I call a Search Engine Compatibility Review. This is where I carry out a detailed overview and analysis of a site's search engine compatibility in terms of HTML design, page extensions, link popularity, title and META tags, body text, target keywords, ALT IMG tags, page load time and other design elements that can impact search engine indexing.
I then provide a detailed report to potential clients with recommendations based on my findings. It just helps sort out in my mind what design elements need tweaking to make the site as search engine-friendly as possible. It also helps marketing staff prove to an often stubborn programming department (or vice versa!) that SEO is necessary. You might consider preparing something similar for your site or clients.
Steady: Requirements Gathering
Next, you need to establish the project requirements, so you can tailor the SEO campaign to you or your client's exact needs. For those of you servicing clients, this information is often required before you are able to quote accurately.
To determine your project requirements, you need to have the following questíons answered:
1) What technology was used to build the site? (i.e. Flash, PHP, frames, Cold Fusion, JavaScrípt, Flat HTML etc)
2) What are the file extensions of the pages? (i.e. .htm, .php, .cfm etc)
3) Does the site contain database driven content? If so, will the URLs contain query strings? e.g. www.site.com/longpagename?source=123444fgge3212, (containing "?" symbols), or does the site use parameter workarounds to remove the query strings? (the latter is more search engine friendly).
4) Are there at least 250 words of text on the home page and other pages to be optimized?
5) How does the navigation work? Does it use text links or graphical links or JavaScrípt drop-down menus?
6) Approximately how many pages does the site contain? How many of these will be optimized?
7) Does the site have a site map or will it require one? Does the site have an XML sitemap submitted to Google Sitemaps ?
8) What is the current link popularity of the site?
9) What is the approximate Google PageRank of the site? Would it benefit from link building?
10) Do I have the ability to edit the source code directly? Or will I need to hand-over the optimized code to programmers for integration?
11) Do I have permission to alter the visible content of the site?
12) What are the products/services that the site promotes? (e.g. widgets, mobile phones, hire cars etc.)
13) What are the site's geographical target markets? Are they global? Country specific? State specific? Town specific?
14) What are the site's demographic target markets? (e.g. young urban females, working mothers, single parents etc.)
15) What are 20 search keywords or phrases that I think my/my client's target markets will use to find the site in the search engines?
16) Who are my/my client's major competitors online? What are their URLs? What keywords are they targeting?
17) Who are the stake-holders of this site? How will I report to them?
18) Do I have access to site traffíc logs or statistics to enable me to track visitor activity during the campaign? Specifically, what visitor activity will I be tracking?
19) How do I plan on tracking my or my client's conversion trends and increased rankings in the search engines?
20) What are my/my client's expectations for the optimization project? Are they realistic?
Answers to the first 10 questíons above will determine the complexity of optimization required. For example, if the site pages currently have little text on them, you know you'll need to integrate more text to make the site compatible with search engines and include adequate target keywords. If the site currently uses frames, you will need to rebuild the pages without frames or create special No-Frames tags to make sure the site can be indexed, and so on.
This initial analysis will help you to scope the time and costs involved in advance. For those of you optimizing client sites, obtaining accurate answers to these questíons BEFORE quoting is absolutely crucial. Otherwise you can find yourself in the middle of a project that you have severely under-quoted for.
The remainder of questíons are to establish in advance the who, what, where, when, why and how of the optimization project. This will help you determine the most logical keywords and phrases to target, as well as which search engines to submit the site to.
For those of you optimizing web sites for a living, you might consider developing a questionnaire that you can give clients to complete to ensure you tailor the web site optimization to their exact needs.
Go!
So now you are clear about your motivations for optimizing the site, you know more about the target markets, you know how compatible the existing site is with search engines and how much work is involved in the search engine optimization process. You're ready to tackle the job.
About The Author
Article by Kalena Jordan, one of the first search engine optimization experts in Australia, who is well known and respected in the industry, particularly in the U.S. As well as running a daily Search Engine Advice Column, Kalena manages Search Engine College - an online training institution offering instructor-led short courses and downloadable self-study courses in Search Engine Optimization and other Search Engine Marketing subjects.
Know Before Optimizing a Web Site
By Kalena Jordan (c) 2007
One of the most important aspects of a search engine optimization project is also one of the most overlooked – preparation! There are some important steps to take in advance of optimizing your site that will make sure your SEO is successful.
Before You Start
Before you start any search engine optimization campaign, whether it's for your site or that belonging to a client, you need to answer the following questíons:
1) What is the overall motivation for optimizing this site? What do I/they hope to achieve? e.g. more sales, more subscribers, more traffíc, more publicity etc.
2) What is the time-frame for this project?
3) What is the budget for this project?
4) Who will be responsible for this project? Will it be a joint or solo effort? Will it be run entirely in-house or outsourced?
Answering these questíons will help you to build a framework for your SEO project and establish limitations for the size and scope of the campaign.
Ready: How Search Engine-Compatible is the Site Currently?
Something I find very useful before quoting on any SEO project is to produce what I call a Search Engine Compatibility Review. This is where I carry out a detailed overview and analysis of a site's search engine compatibility in terms of HTML design, page extensions, link popularity, title and META tags, body text, target keywords, ALT IMG tags, page load time and other design elements that can impact search engine indexing.
I then provide a detailed report to potential clients with recommendations based on my findings. It just helps sort out in my mind what design elements need tweaking to make the site as search engine-friendly as possible. It also helps marketing staff prove to an often stubborn programming department (or vice versa!) that SEO is necessary. You might consider preparing something similar for your site or clients.
Steady: Requirements Gathering
Next, you need to establish the project requirements, so you can tailor the SEO campaign to you or your client's exact needs. For those of you servicing clients, this information is often required before you are able to quote accurately.
To determine your project requirements, you need to have the following questíons answered:
1) What technology was used to build the site? (i.e. Flash, PHP, frames, Cold Fusion, JavaScrípt, Flat HTML etc)
2) What are the file extensions of the pages? (i.e. .htm, .php, .cfm etc)
3) Does the site contain database driven content? If so, will the URLs contain query strings? e.g. www.site.com/longpagename?source=123444fgge3212, (containing "?" symbols), or does the site use parameter workarounds to remove the query strings? (the latter is more search engine friendly).
4) Are there at least 250 words of text on the home page and other pages to be optimized?
5) How does the navigation work? Does it use text links or graphical links or JavaScrípt drop-down menus?
6) Approximately how many pages does the site contain? How many of these will be optimized?
7) Does the site have a site map or will it require one? Does the site have an XML sitemap submitted to Google Sitemaps ?
8) What is the current link popularity of the site?
9) What is the approximate Google PageRank of the site? Would it benefit from link building?
10) Do I have the ability to edit the source code directly? Or will I need to hand-over the optimized code to programmers for integration?
11) Do I have permission to alter the visible content of the site?
12) What are the products/services that the site promotes? (e.g. widgets, mobile phones, hire cars etc.)
13) What are the site's geographical target markets? Are they global? Country specific? State specific? Town specific?
14) What are the site's demographic target markets? (e.g. young urban females, working mothers, single parents etc.)
15) What are 20 search keywords or phrases that I think my/my client's target markets will use to find the site in the search engines?
16) Who are my/my client's major competitors online? What are their URLs? What keywords are they targeting?
17) Who are the stake-holders of this site? How will I report to them?
18) Do I have access to site traffíc logs or statistics to enable me to track visitor activity during the campaign? Specifically, what visitor activity will I be tracking?
19) How do I plan on tracking my or my client's conversion trends and increased rankings in the search engines?
20) What are my/my client's expectations for the optimization project? Are they realistic?
Answers to the first 10 questíons above will determine the complexity of optimization required. For example, if the site pages currently have little text on them, you know you'll need to integrate more text to make the site compatible with search engines and include adequate target keywords. If the site currently uses frames, you will need to rebuild the pages without frames or create special No-Frames tags to make sure the site can be indexed, and so on.
This initial analysis will help you to scope the time and costs involved in advance. For those of you optimizing client sites, obtaining accurate answers to these questíons BEFORE quoting is absolutely crucial. Otherwise you can find yourself in the middle of a project that you have severely under-quoted for.
The remainder of questíons are to establish in advance the who, what, where, when, why and how of the optimization project. This will help you determine the most logical keywords and phrases to target, as well as which search engines to submit the site to.
For those of you optimizing web sites for a living, you might consider developing a questionnaire that you can give clients to complete to ensure you tailor the web site optimization to their exact needs.
Go!
So now you are clear about your motivations for optimizing the site, you know more about the target markets, you know how compatible the existing site is with search engines and how much work is involved in the search engine optimization process. You're ready to tackle the job.
About The Author
Article by Kalena Jordan, one of the first search engine optimization experts in Australia, who is well known and respected in the industry, particularly in the U.S. As well as running a daily Search Engine Advice Column, Kalena manages Search Engine College - an online training institution offering instructor-led short courses and downloadable self-study courses in Search Engine Optimization and other Search Engine Marketing subjects.
Wednesday, December 12, 2007
traffic with blogging
What’s Best: Blogging Traffic Or SEO Traffic Generation?
by: Peter Nisbet
I’ve heard it said, and even seen it written, that blogging is better than SEO for getting traffic. Are blogging traffic or SEO traffic generation techniques better for you, or does it not really matter?
Actually, a lot depends on you and which you like best: blogs or traditional websites, and also what you want the traffic for. I also wonder why the distinction is being made, since anybody serious about internet marketing and getting plenty of traffic, will use both. There is really no need to choose one or the other. However, when I hear such arguments I get the feeling that it is more academic than which provides the more traffic. Feelings, however can be wrong, so it is worth discussion.
When you think about it, the type of traffic you get from a blog could very well have different needs and interests to those that reached your site after carrying a search on Google or Yahoo using specific keywords. OK, you can get to blogs from search engines also, and through the use of keywords, but if you are looking to buy something you wouldn’t normally log onto a blog, would you?
Let’s say you wanted the best price for a gross of Titleist golf balls, you wouldn’t visit a blog site. Similarly if wanted to discuss their benefits, you would go to a blog or a forum. Sometimes it gets difficult to tell the difference these days, since blogs are becoming increasingly more interactive, but you get my general drift. I hope!
With a blog you can advertise whatever you want to, and the same is true of a website. However, you are more likely to make a direct purchase from a website, and to seek information from a blog. Hence, the traffic you get on a blog are information seekers and those on your website may also be looking for info, but might also be wanting to make a purchase. So right away we can kind of separate blog readers from website visitors.
It’s not a well defined separation, but bloggers tend not to be looking for something different to what a search engine user is looking for. If you have a blog on your website, your blog page will be likely to attract prospects that will tend to be more regular visitors than those that are checking out your website. If the latter don’t respond to your opt-in form, you will be unlikely to see them again, but a visitor to your blog page might return frequently.
However, to return to the question: what is better, blog traffic or SEO traffic, as long as each is free it doesn’t really matter I would have thought. I suppose that it could be argued that the SEO traffic is more focussed because they have used your specific keywords to get to the page they landed on ,and blog traffic could come from ezines and other sources that are perhaps not specific to any product you are selling. Me, I would accept any traffic no matter where it came from, and quite frankly once the traffic gets to your webpage it is up to you to convert it to sales.
The difference between the two is that if you don’t make an immediate impact with the SEO visitors, you could be struggling to keep them returning to your website, but you are likely to have more time with the bloggers, since they tend to keep coming back to the blog. The SEO visitors might register with your opt-in page, but that only allows you to keep in contact with them, and you still have to try to induce them to return to your website.
On the other hand, the blog readers need no such inducement, since they visit your site each time you publish a new posting. That is assuming that your blog is on your own website, and not on the blog server as many (perhaps most) are.
Perhaps I am completely on the wrong track, but I will keep tabs on it and report on my website what my findings are regarding blog traffic and SEO traffic, and whether or not one tends to buy more that the other. It is useful to know, since for a website that is designed to sell products it can determine whether or not it is worth having a blog on your site or keep trying to improve your SEO.
That is a big decision to make, and if it could make the difference between success and failure then it should be determines mathematically and scientifically rather than by conjecture and opinion. It is scientific testing that frequently makes the difference between those that are successful in internet marketing and those that fail.
So, is blogging traffic or SEO traffic generation the best? Who knows? I hope to know shortly though, and I will share it with you on my site when I finish my testing.
About The Author
Peter Nisbet
If you want to find out more about traffic generation, or even the result of Pete’s testing, then visit http://www.improved-search-engine-rank.com where you will discover a way to generate free traffic using SEO that even blogs cannot compete with, but http://www.create-a-blog.net/BlogProfits/index.html shows you how to use blogs properly.
by: Peter Nisbet
I’ve heard it said, and even seen it written, that blogging is better than SEO for getting traffic. Are blogging traffic or SEO traffic generation techniques better for you, or does it not really matter?
Actually, a lot depends on you and which you like best: blogs or traditional websites, and also what you want the traffic for. I also wonder why the distinction is being made, since anybody serious about internet marketing and getting plenty of traffic, will use both. There is really no need to choose one or the other. However, when I hear such arguments I get the feeling that it is more academic than which provides the more traffic. Feelings, however can be wrong, so it is worth discussion.
When you think about it, the type of traffic you get from a blog could very well have different needs and interests to those that reached your site after carrying a search on Google or Yahoo using specific keywords. OK, you can get to blogs from search engines also, and through the use of keywords, but if you are looking to buy something you wouldn’t normally log onto a blog, would you?
Let’s say you wanted the best price for a gross of Titleist golf balls, you wouldn’t visit a blog site. Similarly if wanted to discuss their benefits, you would go to a blog or a forum. Sometimes it gets difficult to tell the difference these days, since blogs are becoming increasingly more interactive, but you get my general drift. I hope!
With a blog you can advertise whatever you want to, and the same is true of a website. However, you are more likely to make a direct purchase from a website, and to seek information from a blog. Hence, the traffic you get on a blog are information seekers and those on your website may also be looking for info, but might also be wanting to make a purchase. So right away we can kind of separate blog readers from website visitors.
It’s not a well defined separation, but bloggers tend not to be looking for something different to what a search engine user is looking for. If you have a blog on your website, your blog page will be likely to attract prospects that will tend to be more regular visitors than those that are checking out your website. If the latter don’t respond to your opt-in form, you will be unlikely to see them again, but a visitor to your blog page might return frequently.
However, to return to the question: what is better, blog traffic or SEO traffic, as long as each is free it doesn’t really matter I would have thought. I suppose that it could be argued that the SEO traffic is more focussed because they have used your specific keywords to get to the page they landed on ,and blog traffic could come from ezines and other sources that are perhaps not specific to any product you are selling. Me, I would accept any traffic no matter where it came from, and quite frankly once the traffic gets to your webpage it is up to you to convert it to sales.
The difference between the two is that if you don’t make an immediate impact with the SEO visitors, you could be struggling to keep them returning to your website, but you are likely to have more time with the bloggers, since they tend to keep coming back to the blog. The SEO visitors might register with your opt-in page, but that only allows you to keep in contact with them, and you still have to try to induce them to return to your website.
On the other hand, the blog readers need no such inducement, since they visit your site each time you publish a new posting. That is assuming that your blog is on your own website, and not on the blog server as many (perhaps most) are.
Perhaps I am completely on the wrong track, but I will keep tabs on it and report on my website what my findings are regarding blog traffic and SEO traffic, and whether or not one tends to buy more that the other. It is useful to know, since for a website that is designed to sell products it can determine whether or not it is worth having a blog on your site or keep trying to improve your SEO.
That is a big decision to make, and if it could make the difference between success and failure then it should be determines mathematically and scientifically rather than by conjecture and opinion. It is scientific testing that frequently makes the difference between those that are successful in internet marketing and those that fail.
So, is blogging traffic or SEO traffic generation the best? Who knows? I hope to know shortly though, and I will share it with you on my site when I finish my testing.
About The Author
Peter Nisbet
If you want to find out more about traffic generation, or even the result of Pete’s testing, then visit http://www.improved-search-engine-rank.com where you will discover a way to generate free traffic using SEO that even blogs cannot compete with, but http://www.create-a-blog.net/BlogProfits/index.html shows you how to use blogs properly.
Saturday, December 8, 2007
SEO Articles
How It Is Beneficial To Submit SEO Articles?
by: Silvi Pasricha
There are so many website designed by different companies as these are different types of business and ideas. But there are very less websites who get the opportunity to be on the best ranking to all the crawlers and makes the visitors into the customers.
It is merely not luck but it is SEO (Search Engine Optimization) which makes your website different from others as your ads and website will stand out in the internet.
What SEO looks in a website?
SEO always complaint about the articles mentioned in your websites because they need the right keywords to promote your website. This procedure comes from the painstaking job of picking out most probable keywords people from all over the world use in search of corresponding services. Through hitting as many keywords as possible, a certain website raises its ranking in various search engines such as Yahoo and Google. With this higher ranking, customers gain more accessibility to the site.
Why you need SEO copywriting?
People very rarely check the last pages of the search engines that is why articles needs to be optimized by inserting the words with most hits in terms of customers’ random typing preference probabilities. Through SEO copywriting, a web site will earn higher in the engines and remains there as long as it is kept properly maintained and updated with the search engine algorithm.
SEO copywriting allows copywriters or online writers to focus their writing on the keywords which sells best. With this astonishing improvement in web writing, each article will surely be providing abundant attention in terms of engine optimization and accessibility. The purpose of advertising and syndication will be fulfilled, instead of idle in a dark and shady area with terribly low ranking positions.
About The Author
Silvi Pasricha
Being a professional content writer I get into the mind of the customers comprehensive needs and their requirements for their desired market segment. I believe that satisfaction level is important for attaining their preferred clients. My three years expertise in content writing has trained me about different needs and different industries like the SWOT of the company, strategy of different areas, target audiences, innovations etc. Kindly see on log on to http://www.docsuppliers.com for more information
by: Silvi Pasricha
There are so many website designed by different companies as these are different types of business and ideas. But there are very less websites who get the opportunity to be on the best ranking to all the crawlers and makes the visitors into the customers.
It is merely not luck but it is SEO (Search Engine Optimization) which makes your website different from others as your ads and website will stand out in the internet.
What SEO looks in a website?
SEO always complaint about the articles mentioned in your websites because they need the right keywords to promote your website. This procedure comes from the painstaking job of picking out most probable keywords people from all over the world use in search of corresponding services. Through hitting as many keywords as possible, a certain website raises its ranking in various search engines such as Yahoo and Google. With this higher ranking, customers gain more accessibility to the site.
Why you need SEO copywriting?
People very rarely check the last pages of the search engines that is why articles needs to be optimized by inserting the words with most hits in terms of customers’ random typing preference probabilities. Through SEO copywriting, a web site will earn higher in the engines and remains there as long as it is kept properly maintained and updated with the search engine algorithm.
SEO copywriting allows copywriters or online writers to focus their writing on the keywords which sells best. With this astonishing improvement in web writing, each article will surely be providing abundant attention in terms of engine optimization and accessibility. The purpose of advertising and syndication will be fulfilled, instead of idle in a dark and shady area with terribly low ranking positions.
About The Author
Silvi Pasricha
Being a professional content writer I get into the mind of the customers comprehensive needs and their requirements for their desired market segment. I believe that satisfaction level is important for attaining their preferred clients. My three years expertise in content writing has trained me about different needs and different industries like the SWOT of the company, strategy of different areas, target audiences, innovations etc. Kindly see on log on to http://www.docsuppliers.com for more information
SEO
E-commerce is a cut throat business. You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest. Each day, more and more sites are clambering to optimize their rankings in websites and if you lose your guard, you may just get trampled on and be left in the abyss filled with so many failed e-commerce sites.
Search Engine Optimization or SEO is a term widely used today by many e-commerce sites. For the past few years and the next ten years or so, search engines would be the most widely used internet tool to find the sites that they need to go to or the product or information they need.
Most people that use search engines use only the ten top search results in the first page. Making it to the first page, more so to the top three is a barometer of a sites success in search engine optimization. You will get a higher ratio of probability in being clicked on when you rank high. The more traffic for your site, the more business you rake in.
But, it is essential to grab a hold of that spot or make your ranking even better. As I aforementioned, each day is a new day for all e-commerce sites to make them selves rank higher using search engine optimization. It is imperative to make your site better and better everyday.
So just what is search engine optimization and do you have to use it? The answer to why you have to use it is an easy one. You need search engine optimization to be number one, or maybe at least make your site income generating.
With search engine optimization you can get the benefit of generating a high traffic volume. Let’s just say you get only a turn out of successful sales with 10 to 20 percent of your traffic. If you get a hundred hits or more a day, you get a good turn out of sales already. If you get only twenty to ten hits a day, you only get one or two if not any at all.
So once again, what is search engine optimization? Search engine optimization is utilizing tools and methods in making your site top ranking in the results of search engines. Getting yourself in the first page and better yet in the top half of the page will ensure that your site will generate public awareness of your site’s existence and subsequently generate more traffic, traffic that could lead to potential income and business.
Search engine optimization requires a lot of work to be fully realized. There are many aspects you have to change in your site or add as well to get search engine optimization. These will include getting lots of information about the keyword phrases that are popular in regards to your sites niche or theme.
You may also need to rewrite your sites contents so that you could get the right keyword phrases in your site without making it too commercial but light and informative. There are certain rules and guidelines to be followed with making your site’s content applicable and conducive to search engine optimization.
You will also need to collaborate with many other sites so that you could get link exchanges and page transfers. The more inbound and outbound traffics generated by sites among others are one of the components search engines uses to rank sites.
Try to search the internet for many useful help. Tips, guidelines and methods for search engine optimization are plenty to be found. Read many articles that can help you optimize your site in search engine results. The more knowledge and information you gather the better. This will all help you in getting those high rankings. This may require a little time and effort in your part but the benefits will be astounding.
If you can part with some money, there are many sites in the internet that can help you in search engine optimization. There are many sites that help in tracking keyword phrases that can help your site. There are also some content writers that have lots of experience in making good keyword laden content for your sites that have good quality.
Act now and see the benefits garner with search engine optimization. All of these will result to better traffic and more business for your site and company.
About The Author
Dechen Lau., is an Author, Speaker and Internet Marketing Consultant
http://www.ezinenewsletter.com
http://www.vipmembershiponline.com
goto to http://rtheng.googlepages.com
Search Engine Optimization or SEO is a term widely used today by many e-commerce sites. For the past few years and the next ten years or so, search engines would be the most widely used internet tool to find the sites that they need to go to or the product or information they need.
Most people that use search engines use only the ten top search results in the first page. Making it to the first page, more so to the top three is a barometer of a sites success in search engine optimization. You will get a higher ratio of probability in being clicked on when you rank high. The more traffic for your site, the more business you rake in.
But, it is essential to grab a hold of that spot or make your ranking even better. As I aforementioned, each day is a new day for all e-commerce sites to make them selves rank higher using search engine optimization. It is imperative to make your site better and better everyday.
So just what is search engine optimization and do you have to use it? The answer to why you have to use it is an easy one. You need search engine optimization to be number one, or maybe at least make your site income generating.
With search engine optimization you can get the benefit of generating a high traffic volume. Let’s just say you get only a turn out of successful sales with 10 to 20 percent of your traffic. If you get a hundred hits or more a day, you get a good turn out of sales already. If you get only twenty to ten hits a day, you only get one or two if not any at all.
So once again, what is search engine optimization? Search engine optimization is utilizing tools and methods in making your site top ranking in the results of search engines. Getting yourself in the first page and better yet in the top half of the page will ensure that your site will generate public awareness of your site’s existence and subsequently generate more traffic, traffic that could lead to potential income and business.
Search engine optimization requires a lot of work to be fully realized. There are many aspects you have to change in your site or add as well to get search engine optimization. These will include getting lots of information about the keyword phrases that are popular in regards to your sites niche or theme.
You may also need to rewrite your sites contents so that you could get the right keyword phrases in your site without making it too commercial but light and informative. There are certain rules and guidelines to be followed with making your site’s content applicable and conducive to search engine optimization.
You will also need to collaborate with many other sites so that you could get link exchanges and page transfers. The more inbound and outbound traffics generated by sites among others are one of the components search engines uses to rank sites.
Try to search the internet for many useful help. Tips, guidelines and methods for search engine optimization are plenty to be found. Read many articles that can help you optimize your site in search engine results. The more knowledge and information you gather the better. This will all help you in getting those high rankings. This may require a little time and effort in your part but the benefits will be astounding.
If you can part with some money, there are many sites in the internet that can help you in search engine optimization. There are many sites that help in tracking keyword phrases that can help your site. There are also some content writers that have lots of experience in making good keyword laden content for your sites that have good quality.
Act now and see the benefits garner with search engine optimization. All of these will result to better traffic and more business for your site and company.
About The Author
Dechen Lau., is an Author, Speaker and Internet Marketing Consultant
http://www.ezinenewsletter.com
http://www.vipmembershiponline.com
goto to http://rtheng.googlepages.com
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